Obviously no one knows anything and only time will tell, but if I had to gander, my conclusion would not be that of the author’s:
> As I pointed out in my previous blog post about the shifts in AWS, the one-stop-cloud-shop approach has shown cracks. Amazon, Google, Microsoft, Alibaba et al. won’t be able to cover all grounds, neither in tech domains, nor in geo’s.
This doesn’t make much sense to me. What cracks? Aren’t aws regions the solution to geographic control to where your data and infra reside? Also, what tech domain does aws not have a solution for?
I’m not saying the underdog can’t catch up. I’m saying that when aws made this major switch to offer their cloud, it was certainly a first-of-its-kind offering. Lidl offering competitive services to aws doesn’t sound that scary, especially considering that I don’t believe for a second that lidl’s cloud offering comes even close to what aws provides. At that point, if this competitor’s only real value proposition is that they’re “in Europe,” then I’m not sure how compelling of a selling point that is for me to give up everything else I get with my aws offering.
Note: I am using aws as my example solely because it’s what I know best, not affiliated in any way with them as of this writing.
> As I pointed out in my previous blog post about the shifts in AWS, the one-stop-cloud-shop approach has shown cracks. Amazon, Google, Microsoft, Alibaba et al. won’t be able to cover all grounds, neither in tech domains, nor in geo’s.
This doesn’t make much sense to me. What cracks? Aren’t aws regions the solution to geographic control to where your data and infra reside? Also, what tech domain does aws not have a solution for?
I’m not saying the underdog can’t catch up. I’m saying that when aws made this major switch to offer their cloud, it was certainly a first-of-its-kind offering. Lidl offering competitive services to aws doesn’t sound that scary, especially considering that I don’t believe for a second that lidl’s cloud offering comes even close to what aws provides. At that point, if this competitor’s only real value proposition is that they’re “in Europe,” then I’m not sure how compelling of a selling point that is for me to give up everything else I get with my aws offering.
Note: I am using aws as my example solely because it’s what I know best, not affiliated in any way with them as of this writing.