> it might tell you to put glue on your pizza, but that’s clearly separated into a different experience where you should have different expectations, and it’s also, of course, OpenAI’s brand risk, not Apple’s.

While Apple are providing it and no alternative integrated in to iOS, rhen I think it is Apple's brand risk.

> Meanwhile, that world model gets none of your context, only your one-off prompt.

Then expect disappointmen e.g. when the recommendation ignores your preference for pizza cheese, topping ... or glue.