Google does plenty of ux studies on gcp. I took part in at least 3 of them.

I'm also not sure if I understand your problem with pricing? Depending on what you do with it, it's not just an LLM. It actually started before llms.

Pricing for image classification and other features are completely different products like an LLM.

They should do a whole lot more then! Ideally they'd have effective impact. It's a busy mess on GCP. If they wanted to compete well, they should do much better with UX design, especially for onboarding. Compare how easy setting up a Mistral account is with GCP to do some generative LLM in a Python script. GCP is a maze. Did you make an account to reply to this? I'm curious what you do with GCP? Are you a heavy user?

I create new accounts because I use hn too much.

I use gcp professional every day and always found it quite intuitive.

Did plenty of image classification with vertex ai too

Why would you make new accounts because you use HN too much? Doesn't make sense to me. Anyhow if you use GCP every day, you're going to have learned it's weird clunky behaviour. GCP's main problem is that they've steadily become a sprawling mess of complexity, which is in big contrast to quite a few LLM specific cloud services that are happy to take peoples money without extra complexity?

Not being logged in feels like a bigger hurdle to comment and check if someone responded to it.

It's a shitty solution to a stupid problem ;)

But I did mention that vertex AI is more than just hosting llms though