Do you expect anything else from the company that introduced "Plays For Sure" branding over a wide ecosystem, only to kill the ENTIRE thing (not just the branding) less than 5 years later? (as in, all purchased content became unplayable)
Still one of the funniest pieces of corporate stupudity ever.
And not just because they killed it. Even when they introduced it, the "plays for sure" brand meant music that couldn't be played on the ipod or most mobile phones. That it quickly came to mean music that couldn't be played anywhere was just the icing on the cake.
I was peripherally involved around that time. Trying to go through in my head what caused a lot of that, it feels like meetings were MBA heavy and light on engineering and design; whereas other startups have had more balanced meetings where the grunts could push back against the totally out-of-touch ideas of the pointy-hairs.
