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> like in marketing, the stat that matters first is overall net profit.

I have a take on that. The stat that matters is the profit per unit of non scalable business resource. As in how much management, marketing, sales, accounting, and engineering time does the product take per unit. It's important because those are often hard to scale. You can have a low margin product that requires zip of the above and it's good business. And the reverse, high margins but requires too much of the above and it's bad.



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