The author briefly picks on Hulu's advertising methods, but I have actually been fairly pleased with their AdTailor(?) service. I don't see female-targetted ads anymore, and there has been a definite increase in advertising for products/services I might be interested in. It does still seem like there are a disproportionate amount of Insurance ads shown, and I'm not sure if that's because Insurance Companies have more advertising dollars, or because I have limited the pool of potential ad "archetypes" to show by using the AdTailor.
I can relate to his frustration re Hulu ads. Discovery Channel (here in Europe) advertises mostly for their own programs - often for the program you're actually watching. The remainder is for a handful of companies. Clueless about why they'd do that.
