Game Pass = Death. Mark my word, 20 years from now you will hear parents complaining that their kids only want to play outdoors or do things that make a mess in the house because video games won't be fun anymore.
This is an incredible article, up to Matthew Ball's amazingly high standards of research.
There is no TL;DR for this. There's too much meat. As someone in this industry, there are many accurate and disturbing insights here. I recommend a full read!