Yeah, but at what cost? I already have an unfavorable view of it - just based on the name (that's human nature) - going into it. In this case, the project isn't really all that clear on what it does - I need to do a bunch of stuff to see it's benefit. I'm busy, I've lost interest. See the problem?

That's just my point of view, of course, but how many others will share it? I'd wager a good number would.