Can you elaborate on which part exactly doesn't make any sense? The idea that one could rent wholesale then sublet retail (with a few value add goodies, printing, coffee, etc sprinkled in) is not "obviously" dumb to me.
It's dumb because their landlords locked them into a multi-year lease, while they're playing mini-landlord on the same property, to 'digital nomads' who aren't locked into anything.
So they end up wasting money and effort on constantly acquiring new customers to offset existing customer churn.
