That still doesn't seem like very much time to me. Job hunting involves hours and hours of interviews; five minutes of paperwork is negligible by comparison, right? Are people mass-spamming applications or something?
Well, in 1970 you could only do about 10 a day, because you needed to type a cover letter with the hiring manager's name in it. Job search (newspaper "help wanted" ads), envelope stuffing, trips to the post office and so on took time too.
Photocopies were low quality and looked obvious and got you into the trash straight away.
So mass, but compared to population not very mass.