>> What personal benefit does this gain someone to publish it so quickly? Is it just social media attention?
> There are no prizes for being second in science.
The reply (second quote above) fits in context, but there is more to it.
1. Publishing early at the expense of quality has a way of catching up to one's reputation. (Hopefully.)
2. History has many examples of scientists who were "too early" or not "in the right place at the right time" to get recognition.
3. A result may get little attention in one field but a lot in another. One example that comes to mind are string-matching algorithms. Sometimes they seem a dime-a-dozen in CS. But the "right" ones have transformed DNA sequencing.