We live in an increasingly technological age of automation, remote work, and social media. Most office jobs are looking more like software dev jobs these days. In this world, pure organizational skills and "just the facts" are becoming prioritized over soft skills.

In so many ways, this is a huge improvement over the hazy and often manipulative communication styles of the past, but on the other hand it feels something is being lost. As the inflexible backbone of machinery props our society up, we work and live according to unyielding processes.

Marketing, mass media, and journalism are distrusted by default. Entire roles such as coordinators and managers seem less effective than ever and ripe for being replaced by chat bots on Teams that just summarize Jira for you and answer phone calls. Psychology and sociology often seem to be wild guesses. Talking to a therapist for some people seems like shaking a magic 8-ball that dispenses with medication prescriptions and thought experiments.

With all this in mind, does it seem to anyone else like the theories behind communication studies are completely inadequate? Does this seem more obvious as the world demands more information and fewer sentiments to live their lives?