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Game consoles are a lot cheaper than gaming PCs, but both seem to do ok in the market. General purpose devices always cost more than single-purpose.

And I don’t think they’re losing sleep over Unreal. Plenty of games are done in Unity, and developers who want to ship on multiple platforms are leaning towards Unity in part of because of Epic’s alienation of Apple and other platform owners.

Definitely interesting times, but I don’t think either of those considerations will have an impact on Vision’s success (which is far from assured)



A Meta Quest 2 is just as "general purpose" as Vision Pro. It's basically the Android equivalent to Apple's iOS based Vision Pro. Apple has a bigger problem with the fact that they don't have any sort of VR controllers similar to the Quest's or PSVR2.


That's the point. Vision has to dictate itself as a general purpose device in the market, and so far they haven't done a great job at that. Their reluctance to lean into gaming is a huge part of this desire to present Vision as not some media consumption device but as something you should use daily for creation.

Which is why they are backed into a corner, they have to paint this picture while avoiding the largest 3d engine, ignore stiff competition with other (largely gaming which is important to note since your point about general purpose vs specific is kind of nullified when other VR headsets can handle non-gaming well too) headsets, and get developers on board to start making apps for the new platform before any sweeping changes to the app marketplace take hold.

It would have been nice to see Apple shift their weight behind O3DE instead, as Unity really has been struggling to capture an audience. Would have demonstrated a real commitment to creating 3D content. Those who ship on multiple platforms are really struggling to stick with Unity as it's made their lives harder the past ~5 years, when the same is easily achievable on Unreal or even Godot now.


Gaming PCs are not 7x more than consoles. $3,500 is just too much to get any widespread appeal and without that the game developers won't come.


But it's a classic position for Apple: niche, expensive, loved by enthusiasts. I think every Apple products don't have to be like iPhone.




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