I think they were trying very hard not to be pigeonholed as a games device.

If they had made a part of the presentation (outside the 3 second mention of Apple Arcade) about playing games I could see a lot of people spending even more time comparing it to an Oculus or PSVR2 and complaining it was insanely priced.

Instead they did a pretty decent job of getting people discussing non-game use cases.