Sure. To your point above: do you think that trucks are the best-selling car in the US because Americans are routinely hauling loose gravel, or could it be something else? I suspect it's something else.
I suspect it's because a modern crew cab half-ton pickup is pretty close to the perfect vehicle for a big swath of Americans. Huge interior room for the family, enough bed & payload to be useful for everything from hauling appliances to gravel, dirt, lumber, whatever.
Just about the only thing it doesn't do well is fuel economy and driving in downtown urban areas. A large number of people rank those issues low on the list.