I'm sure meta knows how to make a social product successful, the "everything for everyone" approach has earned them billions of dollars in revenue over twenty years now.
That only worked after they started off being exclusively a social network on college campuses. To the author's point, Threads needs to find a "subset of users [that] love and repeatedly [use Threads]".
Once they find Thread's specific purpose, then they can start to cater that to a broader audience and find true success, imo.
They're very familiar with TikTok and how many people are moving over to use that. Their bet is that they can figure out how to highlight the most interesting content for each user and that content would be better than the vast majority of user curation through follows.
