> Go compare prices of e.g. Hetzner or OVA and come back to me again with that "fiction".
I have given two real examples of two real and highly useful fully managed services with made-up data volumes along with their respective costs. Feel free to demonstrate which managed services API gateway and pub/sub services Hetzner or OVA have to offer that come close or the same, functionality and SLA wise, – to compare.
> That's only about 35 events per second.
Irrelevant. I am not running a NASDAQ clone, and most businesses do not come anywhere close to generating 35 events per second anyway. If I happen to have a higher event rate, the service will scale for me without me lifting a finger. Whereas if a server hosted in a data centre has been underprovisioned, it will require a full time ops engineer to reprovision it, set it up and potentially restore from a backup. That entails resource planning (a human must be available) and time spent on doing it. None of that is free, especially operations.
> […] Hosting over at Hetzner will cost you maybe $25 a month.
It is the «maybe» component that invalidates the claim. Other than «go and compare it yourself» and hand-waving, I have seen slightly less than zero evidence as a counter-argument so far.
Most importantly, I am not interested in hosting and daily operations, whereas the business is interested in a working solution, and the business wants it quickly. Hosting and tinkering with, you know, stuff and trinkets on a Linux box is an antithesis of the fast delivery.
The vast majority of servers in data centers idle by most of the time anyway consuming electricity and generating pollution for no-one's gain so the argument is moot.
It isn't 1992 anymore, people don't "tinker", they have orchestration in 2023.
The orchestration tools for self-hosted are cheaper, more standard and more reliable. (Because Amazon's and Google's stuff is actually built on top of standard stacks, except with extra corporate stupidity added.)
Regardless of whether you use something industry standard or something proprietary, you will need to have an ops team that knows orchestration. (And an AWS orchestration team will be more expensive, because, again, their stuff is non-standard and proprietary.)
There are reasons for using AWS, but cost or time to market is never one of them.
They are, 100%, without a doubt, absolutely, data centers in the traditional sense of the term.
> ...the «10x markup» is complete bonkers and is a fiction.
Go compare prices of e.g. Hetzner or OVA and come back to me again with that "fiction".
> 100 million monthly events
That's only about 35 events per second. Hosting over at Hetzner will cost you maybe $25 a month. So yeah, the x10 markup is real.