I think it's clear this kind of "news" plays across all age groups and classes, not simply "middle Englanders." Even wealthy elites have their forms of lowbrow entertainment. If the goal is to get readers to click on ads, scantily-clad women work wonders.
I don't think it's strange. I'm suggesting the opposite: it's normal across most newspaper websites in every Western country. The parent was making the claim that only certain classes respond to this kind of marketing.
No, I said the Mail's Web site is general and mass market ("the site focuses hard on mass market and celebrity stories"). It was their paper I said focuses on middle Englanders :-)
http://www.guardian.co.uk/fashion/2012/feb/19/stella-mccartn...
I think it's clear this kind of "news" plays across all age groups and classes, not simply "middle Englanders." Even wealthy elites have their forms of lowbrow entertainment. If the goal is to get readers to click on ads, scantily-clad women work wonders.