That is not at all the obvious market; people in the HN bubble are just ignorant of the creative world and love to shit on Apple. The iPad is already huge for content creation among professions. It has made a huge dent in the tablet market (think Wacom), and is heavily used by professional artists. The audio options are amazing and USB midi output on instruments is very common now and works with iPads. An actual computer will probably remain a key component in artists' workflows, but iPads and iPhones are increasing part of it.
> people in the HN bubble are just ignorant of the creative world and love to shit on Apple.
defensive much? I didn't see anything even remotely resembling shit in GP's comment. You'd probably have a better time on the internet (HN at least) if you don't go around looking for things to be offended by whether they're intended or not.
To be fair, nearly every Apple thread features several stubbornly out-of-touch programmers sneering at iOS devices as "consumption-only" or something similar, usually with a tone that makes you expect to see the word "sheeple" occur. If we had a bingo card for HN Apple threads, you could just go ahead and make that the free space, the effect would be practically the same.
Sure. But how many of those creative professionals are there v. teenagers who want to mess around with these tools--especially when it's priced at only $5/mo? Seems like Apple is continuing to make tools for creative professionals while also making them accessible to a wider audience of amateurs to broaden the revenue base.
The $5 per month pricing is for skeptics to try the product without committing to a $299 purchase.
And yes, it does bring in some revenue from non-professionals, but they have other alternatives on iPad. Including iMovie from Apple which is free, and others like CapCut, LumaFusion, etc.