And who knows how much of this Disney really cares about going forward outside of the Nate Silver Brand--and had they had wanted that they'd have kept Nate Silver.
Calculating the difference between the 538 brand and the Nate Silver brand at the time of acquisition was probably a bit of a toss-up too. Nate can move on to a substack that generates $2MM a year with 4 staff and be happy while Disney runs 538 at a reasonable margin and be happy and I guess everyone is a winner?