Superficially, the banners appeared due to how the law was made and how it's implemented. The noble intention is one thing and the pragmatic reality is another.
It's correct to blame the businesses for creating the banners but also unfair to treat the matter as if the businesses and the EU are on a level playing field. The EU makes laws - it has cheat codes to achieve what it wants.
It's like defensive driving. You may not be at fault if someone crashes into you but you may have had the power to prevent it.
> 7 years of complaining about it hasn't changed that.
Funnily how "7 years of complaining" was, and continues to be, only about the EU. Not about the predatory businesses creating these banners (often in direct violation of GDPR).
> Or enforce the existing ones.
That's definitely the biggest criticism you can level at EU: they are too slow in enforcing this.
It's correct to blame the businesses for creating the banners but also unfair to treat the matter as if the businesses and the EU are on a level playing field. The EU makes laws - it has cheat codes to achieve what it wants.
It's like defensive driving. You may not be at fault if someone crashes into you but you may have had the power to prevent it.