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> CSAM scanning on device never happened. The plan was abandoned.

Barely, and only after massive backlash. The code was actually pushed to everyones' phones, and Apple's last-minute decision to disclose its existence before turning it on is the only thing that stopped it.

Maybe the "lesson" Apple learned was to not disclose that sort of thing.

Apple abandoned CSAM scanning on phones because people were vociferously against Apple reporting them to the government when an image on the citizen's phone matched something in the government's own "bad images" database. Whether the scanning was on the phone or in the Cloud was largely immaterial to most people. Some of the more hardcore privacy advocates weren't happy with the on-device scanning, but that wasn't really the thing the majority of people didn't like.

What we learned from all that is that Apple can and will push whatever suits their agenda down onto the phones themselves. If the majority of users are acclimated to being tracked and profiled for the purpose of targeted ads, we won't hear the same outrage that we did for CSAM. Especially if Apple decides we simply don't need to be informed about it.



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