A friend of mine bought the developer-prerelease version a year ago(it has extra 2 electrodes), it is very hard to train, he got some success, but basically it is a novelty, can't really use it as a practical device.
Also there was a rather restrictive licence on the out-of-the-box software, which is not very productive for a hardware company.
Also there was a rather restrictive licence on the out-of-the-box software, which is not very productive for a hardware company.