A very minor thing, but I find it difficult to read the text quickly.
I think the problem is best summed up as, "When in doubt, capitalise everything.".
Example: "The Simple & Snappy Email Ticketing Software that doesn't kill Your Human Face".
Would be better as: "The simple & snappy email ticketing software that doesn't kill your human face".
Though I'd also change the phrase "kill your human face" to something that sounds less like a slasher movie.
On capitalisation: If it's not a name, trademark, acronym or the first word in a sentence, then don't capitalise it.
But if you are going to capitalise every word in a sentence, be consistent: : "Real-Time Email Importing", is one title, and another title just above is ,"Stay in the loop".
Very minor, but when you have a well designed page it's a shame that the copy is the weak point.
Agreed. I think the italics of "The Simple & Snappy Email Ticketing Software that doesn't kill Your Human Face" isn't extremely legible, causing my eyes to jump right over it, so I didn't pick up on what was being sold right away.
With regards to the products ux, one thing that I don't understand from the video: why does a tag for a ticket need to be dragged on to a ticket, why not a simple "click tag click ticket" system?
The only reason dragging should really exist is when there is the potential for the decision to change, where up until the point where the drop is executed the decision is undecided.
The best way to do it would be a simple system where the agent clicks on the tag then clicks on the ticket and that ticket now has that tag; if you have to drag and drop it requires precision and extra attention to be paid; it's much easier to drop a tag in the wrong place than it is to click, because people have different expectations about which part needs to match. The only way to solve this would be to have the ticket that the drop is about to be executed on highlighted when the tag is over it, but even then that's more work than it is for click tag.
Wow. Never thought about it that way. The decision to have it drag and drop comes from the fact that Gmail does it that way too and we wanted to stay as close to Gmail as possible to avoid any kind of learning curve.
One thing that we are missing and will add is the row on which you are dropping getting highlighted when you move the label over it. Gmail does that.
1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
3. The boxes which show product features look like blobs of text. Use images with text. Keep the feature boxes less and instead give a link to a separate "Features" page.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
5. Put more testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where you can allocate the bigger ones.
> 1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
I used to think that way too but experimenting with some tips in the CopyHacker book - http://www.copyhackers.com/. Will post back results here in sometime.
> 2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
Did you feel that way for headings or body copy?
3. The boxes which show product features look like blobs of text. use images. Keep the feature boxes less and instead give a link to a separate "Features" page.
We will work on a features page as well. I wanted to pick some icons/images but the problem was finding icons/images for some features like No-ugly case IDs or Realtime Email Importing. Any suggestions you have on that or examples from other sites would be very useful.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
Cool. I'll try to find a better one.
5. More testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where can allocate the bigger ones.
Thanks. Will work on a separate customers page and incorporate the feedback there.
> Really dig your product by the way. All the best.
Thanks. Very encouraging for us :)
> Cool do that. Perhaps even A/B test it ;) [Disclaimer: I work for Visual Website Optimizer]
> I think bad copy exaggerates this. Serif fonts look great, if the rest of the web page design supports it. It doesn't right now. Same thing about that fantasy font.
> The sync button can be used to denote "realtime email reporting". Look at the Pictos font pack for more sauce http://pictos.drewwilson.com/
We have been working on SupportBee for about a year now and getting close to a public launch. We made this site using Foundation CSS http://foundation.zurb.com/ (works really well on ipad too but has some issues on iphone) and some fonts from Typekit.
This is very much a work in progress but wanted to get some early feedback. Would love your feedback on the following points
* Is the product positioning clear? Can you understand the difference between this and most other Help Desk Softwares out there?
* Feedback on Design and Copy
Any other feedback would be appreciated too. Also, happy to answer any questions
I love this idea. Any chance I can get a beta invite?
Video could use a little more work. Give specific use cases, ie "we sold Johnny 6 widgets and he contacted us and wanted to return one. I reply, and it automatically removes him from the main view. If I want to follow up with Johnny, I can just 'star' it. etc, etc"
What I'm trying to say is tell them a story. People LOVE stories, but they hate listening to someone explain features :)
1. Your tag line could be shorter. What about instead of "Get SupportBee - The Simple & Snappy Email Ticketing Software that doesn't kill Your Human Face" rather using "Get SupportBee - The Simple & Snappy Email Ticketing Software".
2. The focus on not killing your human face sounds wrong. If you turned the sentence around it would come across as more positive - "Promote your human face" perhaps?
Thanks. We will split test and see which one does better. A lot of the messaging is trying out tips from CopyHackers - http://www.copyhackers.com and so may be a little too edgy.
Looks good, one thing I would mention on the signup page is that the question 'What exact needs are you looking to solve with SupportBee?' is quite open ended, if people have already decided to use the software do you really need to know that?
There seems to be some issue with the Vimeo JS wrapper that I am not able to figure out. However it worked so I pushed it. Will check it out again or atleast hide the error :)
Yes, I have looked at bootstrap. Do you mean the header background could be better?
- keep text above the fold. easier to read titles than decide to click on a video.
- make titles easy to read. grid is not easy to read. find your top 4 titles write them above the fold than video than you can write the rest of the titles.
- I think that a road map of prices would help but this is probably not possible now. "beta subscribers secure 20% discount of our listed price" would probably increase your signups.
To collaborate with your team. If you are the only one doing support in your company and never need to involve anyone else, then yes, you can use an email client.
because in your hero section all I see is a) big picture of email-looking app, then b) text that says "email ticketing"
really makes me think that it's just an email client with some bells on it. what's the benefit of Support Bee? Tell me that. You say it doesn't kill my human face but how do I understand what that means from the video thumbnail? (there aren't even many faces on the video thumbnail, so now I'm really confused).
Perhaps everything becomes super clear when you watch the video but that's not good enough. I need to be interested enough to want to watch the video in the first place.
The resemblance with Gmail is intentional. I think we should talk about it on the page. The idea is that most people already love Gmail for their customer support and want a few extra features on top of it. That is exactly what you get with SupportBee. A Gmail like interface and paradigm but adapted to customer support needs.
The close button on the video overlay doesn't work, at least in Chrome 15. Also, one should be able to hit the escape key to close the overlay as well.
I think the problem is best summed up as, "When in doubt, capitalise everything.".
Example: "The Simple & Snappy Email Ticketing Software that doesn't kill Your Human Face".
Would be better as: "The simple & snappy email ticketing software that doesn't kill your human face".
Though I'd also change the phrase "kill your human face" to something that sounds less like a slasher movie.
On capitalisation: If it's not a name, trademark, acronym or the first word in a sentence, then don't capitalise it.
But if you are going to capitalise every word in a sentence, be consistent: : "Real-Time Email Importing", is one title, and another title just above is ,"Stay in the loop".
Very minor, but when you have a well designed page it's a shame that the copy is the weak point.