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They all DID plow billions of dollars into phone efforts, but they just couldn't muscle their way into a competitive position

They could all definitely manufacture Android devices and hold some Android sub-market share, but that business isn't interesting to them. They wanted to control a platform, and when it was clear that wasn't going to happen (after spending many billions), they gave up.



Clearly they needed to plow more billions and years. They are competing with company that has spent a decade+ developing a retail store presence as well as iterating over and over on their product.

But Microsoft and Google and Meta were not interested in “in person support” or business that does not scale, and part of the price they pay for that is to be gimped by Apple at a moments notice and watch your market cap dive.




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