Google has problem with generated "marketing" sites whose content gets filled by bots. They also use the latest SEO tricks to get ahead. This is something any small private internet presence will never have while click-farms will.
Additionally we hide information behind proprietary platforms like Discord that cannot be crawled.
Ironically Googles research of text AI undermines their search algorithm because now spammers use said AIs to get good page ratings. A lot of sites have ever the same content with a few different words here and there. Especially new media content get immediately swamped with such sites since there are no established sites under certain key words. A domain filter sadly won't work as well since there a so many scamming sites.
Additionally we hide information behind proprietary platforms like Discord that cannot be crawled.
Ironically Googles research of text AI undermines their search algorithm because now spammers use said AIs to get good page ratings. A lot of sites have ever the same content with a few different words here and there. Especially new media content get immediately swamped with such sites since there are no established sites under certain key words. A domain filter sadly won't work as well since there a so many scamming sites.