> In 2007, he co-authored a study titled “Zero as a Special Price: The True Value of Free Products” in which participants were asked to choose one of the following:
> - A free Hershey’s Kiss
I would never take the Hershey's Kiss because of the foul vomity taste/smell.
I can't eat regular Hershey chocolate unless it's mixed with something else to mask the smell and acidity.
I would happily take 10 Lindt truffles for $1.30. Though I really just like the various bars.
I would never take the Hershey's Kiss because of the foul vomity taste/smell.
I can't eat regular Hershey chocolate unless it's mixed with something else to mask the smell and acidity.
I would happily take 10 Lindt truffles for $1.30. Though I really just like the various bars.