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Google has been around for 20 years so we can see what happened to advertising revenue during the last recession.

https://www.statista.com/statistics/266249/advertising-reven...



Which is definitely a piece of data to look at while making an investment decision.

One thing I'd recommend is asking how was Google as a company different in say, 2008 where revenues increased despite the recession compared to now.


Google was the cheap competitor to TV last recession. That's definitely not true anymore.




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