Customers are already video recorded in a real life shop, which not only provides analytical data but also contains their personal information (face, credit card, what they purchased, etc.). Is anonymously tracking which buttons were clicked on a site more creepy?
>Is anonymously tracking which buttons were clicked on a site more creepy?
It's not anonymous and it's not just buttons. Furthermore it comes down to consent. I can see the cameras in the shop. I have no idea without doing network traffic analysis what kind of surveillance is happening on a website.
Some shops do apply machine learning on recorded videos of customers to find out more info about how they navigate the store. As far as I remember, even electronic advertising panels have cameras and track how long people are looking at the ad and store the age/race of the person.