As a 5d mk1 owner I've started making my lunch every day versus eating out, just so I can buy this the day it comes out, without too much guilt. It has a ton of cool features, and video didn't really rate too highly with me.
Note a typical film maker probably only needs 1 or 2 lenses. They probably went overboard and used 8 or 10 different lenses -- but you can get 1 good lens for about $1000.