I guess we all know it from "balena Etcher"; is it actually a "company to trust"?
balenaHub makes life easier for everyone working with IoT,
edge and physical computing. If you’re a hardware manufacturer,
a software engineer, an entrepreneur with a new business idea,
a fleet owner that already manages devices, or simply the owner
of a Raspberry Pi looking for some apps to try, we’re working
to help reduce friction in edge development and hardware.
There are many ways to evaluate if a company is trust worthy, that's up to you to judge, but ill provide some background info.
balena is a venture backed company, the team is about 100 people and we have some notable investors and advisors see https://www.balena.io/team
balena's revenue generating product is balenaCloud, which is a sass cloud offering for companies to manage their IoT devices. https://www.balena.io/cloud
If you don't want to use the sass offering we also have an open core version openBalena, anything you can run on balenaCloud you can run on your own machines using openBalena, but you will not have features like the dashboard or VPN. https://github.com/balena-io/open-balena