One more addition, this is where the blogger is mistaken:
Funny thing about the Golden Ratio, if you look for it, you'll find it everywhere.
He meant to say "five", not the golden ratio. 1.666 = 2/3 and 2+3=5. Because as Omar Khayyam Ravenhurst said to Malaclypse, "I find the Law of Fives to be more and more manifest the harder I look."