Considering that Apple says they barely break even on their content sales (i.e., iTunes/AppStore), I think the strategy is more about staking ground in the tablet space.
Kindle Fire is establishing beachhead for it's bigger 10" sibling who will arrive next year... Fire competes and compares favorably against iPod Touch and not iPad. Next year we'll see a real iPad competitor from Amazon.
Kindle Fire is establishing beachhead for it's bigger 10" sibling who will arrive next year... Fire competes and compares favorably against iPod Touch and not iPad. Next year we'll see a real iPad competitor from Amazon.