This will probably offend some people but I grew up in a culture of not paying for information. Piracy was for long time the only way to obtain interesting software in my country.

If I'm hitting some paywall while searching for something crucial for me I always go extra mile to find the thing I need (or equivalent) without paying.

I sometimes pay when acquiring software but I don't view it as paying for but rather as voluntarily supporting a cause.

That's the case with Humble Indie Bundle. I think the idea of "pay what you want" is worth the support.