Hey, great feedback. The ease of onboarding comes from simply clicking a link in your email (or from a text message) to become a user of a product--striping away the need for passwords and loaded forms that typically hinder entry to a new experience. Sorry the use of the snippet on the page wasn't clear, we'll work on highlighting that better. The snippet is being demonstrated on the page via the hub in the left corner and is connected to the "submit" button to capture email and authenticate users. By putting the snippet on your site, you can skip building a full on sign in/sign up flow and authenticate your users with our hub. Hope this helps! We're grateful for your feedback!