I read Kelly's article and I get the new balance (and sketchers, wtf?) aspect. However, I have some of the best tattoos ever seen before coupled with nice boots and expensive tailored skinny jeans + a t-shirt. I call this my Power Uniform. This has taken me pretty far also. Regarding girls vs. work re: dresscode - girls would much rather fuck a dude wearing my Power Uniform than Your Suit. I don't need lady advice, but most developers reading that article might need more than a wardrobe makeover.