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“Co-mingling” doesn’t somehow make counterfeiting easier - Amazon uses chaotic storage such that more than one sku-receipt will never go into the same pickface (co-mingling isn’t talking about mixing the same SKUs together, it’s mixing all SKUs together but tracking them by location).

Amazon can still locate all products of a particular SKU received from vendor X on a particular date, or know what receipt your sale was from.



Amazon may be able to determine the source of stickerless comingled inventory like this, but stickerless comingled inventory is treated as interchangeable on the fulfillment side. So if I order an item "Sold by ACME, Fufilled by Amazon" I may receive a copy that was shipped in by "Cyberdyne".

Amazon's tracking will internally tell them I got an item that was sent in by Cyberdyne, but they don't tell me about that.

This as a customer means I can order an item from ACME, that I know is extremely careful about not selling counterfeits, but end up getting a counterfeit, because Cyberdyne is super sloppy, and the one I got actually came from Cyberdyne. Even though amazon can track this internally, as a customer I have no idea the one I got came from Cyberdyne instead of ACME.

For some products the counterfeits may look the same, and even function the same, but cut a lot of safety corners etc to be cheaper to make, and I might only know that I got a counterfeit after it catches on fire, and burns my house down, possibly losing family in the process.

At this point if I complain Amazon can look it up, and point the finger at Cyberdyne, but it is a bit too late by then.

If ACME instead went with the stickered non-comingled option, I will get one of the items that ACME actually sent in, even though they might need to send it from a further away warehouse, if the closer ones only have the comingled stuff.


Absolutely true - but it's the sales strategy that is 'co-mingled'.

I was just responding to OP's point that implied that this is a side-effect of how the inventory is physically stored, rather than a decision on sales strategy by Amazon.




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