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That sounds like pretty normal branding. I can get a powered hub for $20 from BUNCHALETTERZ who will disappear without a trace next quarter, or $35 from Anker that I’m pretty sure won’t burn down my apartment.


Yeah, but normally your competitor doesn't get to choose the price of YOUR widget.


Is that true? This sounds like typical white label type stuff that you'd see at the grocery store. Safeway sells Safeway brand X and also name brand X, and presumably chooses the prices for both.


The grocery store probably has less incentive to abuse the relationship since the shelf space both products take up in the store is limited and valuable.




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