Many official looking order forms and paperwork in supply chains come filled out in all caps.

It's a descendant of all those forms you would fill in with pencil and they'd say "MUST HAVE CAPITAL LETTERS" for legibility.

I suspect that all those all caps descriptions come from when someone has quickly copied and pasted text from manifests and the like, directly into something customer facing.

These brands are often pad printed onto the products though (pointlessly, IMO), which is upstream of manifesting.

Not always. I've seen the name photoshopped on the listing photos and then be completely absent on the actual item.

> Why the all-caps brands for these? Is there some belief that it stands out more or something?

In some cases it may be the only thing the person knows how to do. When I texted something to the person who recorded my electricity meter in Shanghai, I got back the response "哈哈，THANKS".

They are most likely not switching language in their phone - you can see it with the full width punctuation. In Chinese mode, typing English is a little annoying to get case right. A lot of Chinese people don’t differentiate between case also.

To be totally fair, I have no memory of what kind of comma they used and the fullwidth one that I used represents an assumption by me. What stuck in my mind was the casing.

But other than that, yeah, I came to basically the same conclusion that you give here.

I’ve bought some of these all-caps items and some (probably over half) have been surprisingly good products. I’m not deciding between them and Apple usually, but between those brands on Amazon and the same products on Ali. Now that Ali shipping has been nerfed, I often buy from Amazon.

My general experience is these products are often 70-90% just as good for my needs, at like half the price.

I also get duds, which I return and 1 star.