That's easy, UUIDs are unique, so it's easy to tell them apart, although it's hard to group them. Much better than deciding what the heck 'new iPad' means or if you want a new old 3ds or a used new 3ds, or if updating iOS means your phone or your router.
Just because Apple has had some bad names doesn't make Sony's names better. Don't compare Sony's naming conventions with iPad, compare them with iPhone, which is significantly easier.
Q: Which iPhone do you have
A: iPhone 12 Pro Max (I choose this one because it's one of the longer iPhone names)
vs
Q: Which Sony headphones do you have
A: MX 4 or something like that. Let me check my Amazon order history. Oh yeah, here it is. The WH-1000XM4
I'd much prefer the iPhone naming convention to what Sony does, and Apple having screwed up the iPad naming doesn't really excuse Sony here.
Naming things is still one of the harder problems in computer science. The iPhone 12 Pro Max is descriptive, but doesn't say everything. How much storage it has, how many sim slots (there are dual-nano-sim iPhones in special regions) it has, the modem and antenna configuration, the color. From Apple's POV, the plebs don't need to know the difference between A2342, A2410, A2411, and A2412 versions of the iPhone 12 Pro Max and it's not clear that they're wrong.
