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This ties in with a question on Quora on why Dropbox is so successful. http://www.quora.com/Dropbox/Why-is-Dropbox-more-popular-tha...

Knowing where to draw the line between a basic value proposition and extended features is crucial to success. I have this same dilemma. Users have been requesting features to one of my websites, but I am unsure if adding these features won't detract from the simplicity of the experience. Currently users do 10 pages a visit, which to me, tells me they understand the flow of using the website.

It is an exciting trade-off!



Another core insight is to differentiate your "users" into specific user types, or personas.

To really drive value, it helps to identify a specific user-type or persona that drive a lot of value for your site. For Dropbox, one persona might be a photographer who is using Dropbox to share huge photos with clients. To better serve that persona, maybe Dropbox could create a Gallery feature so that images in a Photos folder are automatically turned into a gallery that anyone can view without having to log into Dropbox. This is actually something that they did: http://www.dropbox.com/help/18

By differentiating from general discussions of "users" into specific personas, you can really focus your customer development on superserving a specific user focus. That's a huge element of driving value creation through the lean methdology.


I wonder how many people use it. I didnt know it existed. They have built a platform with zero discoverability. Maybe they could dropbox sync a new features file into a folder sometimes...




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