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I used data identical to the Cambridge Analytica stuff in 2014 for a project on behalf of the Florida Democratic party (voter mobilization for midterms).

I remember being shocked at the level of detail, and asking the Dem strategist running the project where he got it from. He wouldn't say at first, but eventually he explained about the ecosystem of companies like Cambridge aggregating the graph data.

Nobody cared in the media until 2016, when social media was scapegoated to cover for Hillary's gross underperformance. I was pretty annoyed at the breathless faux outrage I witnessed from people who literally were using the same exact data for their own purposes.

The spineless CEOs is right. Board members too. Silicon Valley players are desperate to maintain their reputations among the pious peers in their social circles, and also are terrified of the media/activist complex killing their ESG scores and bumping them off of certain millennial/genz targeted "socially responsible" investment products. See Tesla having a lower ESG score than Nike if you want an example of how pissing activists off kills your ESG score.



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