I think you can still usefully push past the "I just never did it."
If the problem is that you are overcommitted and things are starting to slip, that's a different problem than "I got distracted by something shiny and forgot." In the first case, it might make sense to try to grow the team, for instance.
If the problem is that you are overcommitted and things are starting to slip, that's a different problem than "I got distracted by something shiny and forgot." In the first case, it might make sense to try to grow the team, for instance.