When is a joke a joke and when does it stop being a joke? Alt-right types are famous in their attempt to blur the lines by claiming sarcasm or dark humor. To be clear, that's fine in certain contexts: if you're with people you know well, and with whom you have a mutual understanding of when to understand the exact opposite of what just came out of your mouth.
However, when you're doing that with strangers in public, for example on the Internet, you're just sending the wrong message and building a space where such takes are normalized. See also "cultural hegemony".