Isn't it inevitable for any company which is successful and innovative in its field (especially if the field is space flight related)? SpaceX really achieved a lot with Falcon 9, Dragon, Crew Dragon, pushing Starship even higher [1]. If you want some context, and a comparison of already 12 years ago decommissioned SpaceX Falcon 1 with current state of the art small-lift launch rockets of other companies, check out this excellent video [2].
I think their success and innovation is in getting people excited about space again. People not caring was space exploration's problem for like thirty years.
