Modern English speakers really need to sort out their usage of 2 words: literally and physically.
I think we need a movement against improper use of these such as "do I have to physically login and chage the details" rather than manually, and this "literal gold mine" which is clearly metaphorical.
What can we call it? How can we stem the tides before the dystopian precitions of Idiocracy become a reality?!?
Either he doesn't know what "literal" means or I need to get a pickaxe and head on over to Craigslist.