I'm firmly behind the lean approach (though I don't think this article says anything new). However, I do often wonder how customers really feel when they hit a "Sign Up" link and are taken to an inexpertly crafted Wufoo form designed to harvest their address.
Dropbox got it right, but I've seen several examples where I think "I hope this scales, 'cos those first 50 visitors know they've been tricked and ain't coming back".
Yeah -- I think this shines when you're solving a problem that's so important, and unaddressed, that people are all over it when all you have is an email form.
Dropbox got it right, but I've seen several examples where I think "I hope this scales, 'cos those first 50 visitors know they've been tricked and ain't coming back".