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Some companies are certainly less (or more) evil when common societal norms and mores are used as a yardstick. Look at Xe (Blackwater) for example:

http://www.google.com/search?q=blackwater+allegations

Microsoft (and most tech companies) are not very evil in comparison so I think it's very possible to make a quick heuristic determination about how evil two companies are.

Now, take away Xe and compare Microsoft, Google, IBM, and Apple for example. Certainly one is most evil and one is the least evil.

The problem I think you're pointing out is that they are probably very close to each other on the good-evil spectrum. Our moral irises have just opened all the way because we sit in comfortable padded chairs and wiggle our fingers over a plastic box all day to make a nice living.



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