Ah, I see. The last item on http://www.pockethotline.com/ has a big dollar sign and starts with "The expert earns rewards", so yeah, more clear would help. Re-reading it, now I see that you meant the dollar sign to attach to "and you save money on support", which makes sense.
As an aside, you may also want to make it more clear why your service works better than existing croudsourced support, such as community forums. I think you can tell a pretty compelling story there: less effort to maintain the community resources (since you do the work for them) and phone support rather than forums/lists/etc. The idea of talking to an expert on the phone often seems far more appealing than sending off a mail or a forum post, at least for certain types of questions.
As an aside, you may also want to make it more clear why your service works better than existing croudsourced support, such as community forums. I think you can tell a pretty compelling story there: less effort to maintain the community resources (since you do the work for them) and phone support rather than forums/lists/etc. The idea of talking to an expert on the phone often seems far more appealing than sending off a mail or a forum post, at least for certain types of questions.