I worked with some slightly crazy businessmen who were tricked by an out-of-work “domain name consultant” into putting in an application for some new gTLDs.
They got one, and cashed out another application to let someone else take it which got them all their application fees back plus a decent chunk of cash.
They were genuinely convinced their terrible new gTLD was going to make them $100 million a year.
My main job was to stop them from blowing what money they had in reserve on insane publicity stunts for long enough that they woke up and realised they had been conned.
Eventually they woke up but had spent something approaching $2m finding that out. I stopped them spending at least as much again.
“Tell me again why you want to hire ten hot air balloons to fly over this stadium...?”
They got one, and cashed out another application to let someone else take it which got them all their application fees back plus a decent chunk of cash.
They were genuinely convinced their terrible new gTLD was going to make them $100 million a year.
My main job was to stop them from blowing what money they had in reserve on insane publicity stunts for long enough that they woke up and realised they had been conned.
Eventually they woke up but had spent something approaching $2m finding that out. I stopped them spending at least as much again.
“Tell me again why you want to hire ten hot air balloons to fly over this stadium...?”